Privacy Policy

Effective date: 13 July 2026

Introduction This Privacy Policy explains how Sloth Pups ("we", "us", "our") collects, uses, discloses and protects personal information when you visit or use our website and related services (collectively, "Services"). By using the Services you consent to the practices described in this policy.
Scope This policy applies to personal information collected through our website and any associated mobile applications, email communications, customer support interactions, marketing activities and other online or offline means where we act as the data controller. It does not apply to information collected by third-party websites or services that may be linked from our website.
Personal information we collect We may collect the following types of personal information:

Identity and contact: name, email address, postal address, phone number.
Account information: username, password, profile details.
Transaction and payment: billing address, payment method details (processed by third-party payment providers).
Communications: correspondence and support enquiries, feedback, marketing preferences.
Usage and technical: IP address, device identifiers, browser and operating system, pages visited, referrer URL, timestamps and other analytics data.
Marketing responses: newsletter subscriptions, event registrations, promotional preferences.
Sensitive information: we generally do not seek sensitive information. If required for specific services, we will obtain explicit consent beforehand.

Directly from you when you register, subscribe, purchase, contact us, or otherwise provide information.
Automatically when you use our Services via cookies, log files and analytics technologies.
From third parties such as payment processors, analytics providers, advertising partners, social media platforms and publicly available sources.
From your authorised representatives or service providers acting on your behalf.

Purposes of collection and legal bases We collect and use personal information for the following purposes:

To provide, operate and maintain our Services (performance of a contract).
To process purchases, payments and fulfil orders (performance of a contract).
To communicate with you, including customer support, updates and service messages (legitimate interests, performance of a contract).
To send marketing and promotional materials where you have consented or where otherwise permitted by law (consent, legitimate interests).
To personalise content and improve our Services through analytics (legitimate interests).
To detect, prevent and respond to fraud, security incidents and abuse (legitimate interests, legal obligations).
To comply with legal obligations and regulatory requirements (legal obligations).

Cookies and similar technologies We use cookies and similar technologies to collect usage data and enhance your experience. Types of cookies used may include:

Necessary cookies: required for basic site functionality.
Performance and analytics cookies: to understand how the site is used and to improve it.
Functionality cookies: to remember preferences and personalise the experience.
Advertising and targeting cookies: to deliver relevant advertising where applicable.

You may change your cookie preferences through your browser settings or our cookie consent tool. Blocking some cookies may affect site functionality.

Service providers and contractors who perform services on our behalf (payment processors, hosting providers, analytics and marketing platforms, customer support providers).
Third parties for legal reasons: to comply with legal processes, enforce our terms, or protect rights, property or safety.
Business transfers: in connection with a merger, acquisition, financing or sale of assets.
Where you have consented to a disclosure.

We require service providers to protect personal information and limit use to authorised purposes.